Party City Holdco, Inc. engages in the supply of decorated party goods. It operates through the following segments: Wholesale and Retail. The Wholesale segment designs, manufactures, and distributes party goods, including paper and plastic tableware, metallic and latex balloons, Halloween and other costumes, accessories, novelties, and stationery throughout the world. The Retail segment focuses on specialty retail party supply stores in the United States and Canada, principally under the names Party City and Halloween City. The company was founded in 1947 and is headquartered in Woodcliff Lake, NJ.