Youngevity International, Inc. engages in the provision of nutritional health products and services. It operates through the Direct Selling and Commercial Coffee segments. The Direct Selling segment involves products that are offered through a global distribution network of preferred customers and distributors. It offers nutritional products, sports and energy drinks, health and wellness-related services, lifestyle products, digital products such as scrap books and memory books, gourmet coffee, skincare and cosmetics, packaged foods, weight loss and pharmacy discount cards. The Commercial Coffee segment includes the commercial sale of coffee products under the Cafe La Rica, Josies Java House and Javalution brands. The company was founded by Joel D. Mallach and Ma Lan on July 11, 2011 and is headquartered in Chula Vista, CA.