Qualtrics International, Inc. operates as an experience management platform to manage customer, employee, product, and brand experiences. It operates through the following segments: CustomerXM, EmployeeXM, ProductXM and BrandXM. The CustomerXM includes a system of action that enables organizations to gain understanding across all channels that impact the customer experience and surfaces these insights in real-time to drive improvements. The EmployeeXM allows organizations to draw insights from their employees and improve experience during the employment lifecycle. The ProductXM includes design products people love, decrease time to market, and increase share of wallet by uncovering and acting on user needs, desires, and expectations. The BrandXM includes create a bedrock of loyal followers, acquire new customers, and increase market share by ensuring that brand resonates at each critical touchpoint and attracts target buyers. The company was founded by Scott M. Smith, Ryan Smith, and Jared Smith in 2002 and is headquartered in Provo, UT.